Levi’s Commercial: America (Go Forth)

Levi's: America

The new Levi’s America “Go Forth” commercial features the American poet Walt Whitman and lines from his 1888 poem “America”. The audio in this spot is the original wax recording of Whitman’s real voice, the music is “The CN Tower Belongs To The Dead (Many Ives Version)” by Final Fantasy. See the first fruits of the new Wieden and Levi’s partnership.

Released: July 2009
Avertiser: Levi`s
Agency: Wieden + Kennedy, Portland
Country: USA

Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis
Agency Associate Producer Juliana Montgomery

Production Company: Anonymous Content, Los Angeles
Director: Cary Fukunaga
Executive Producer: Danielle Peretz
Line Producer: Joe Mandarino
DP: Darren Lew

Editorial: Joint Editorial
Editor: Elliot Graham
Assistant Editor: Jessica Baclesse
Post Producer: Neil Kopp
Post Executive Producer: Patty Brebner

Sound: “America” poem by Walt Whitman courtesy the Walt
Whitman Archive
Music Composer: Owen Pallett and Charles Ives
Music: “The CN Tower Belongs To The Dead (Many Ives Version)” by Final Fantasy
Album Title: Many Lives 49 MP
Company: Third Side Music

Mix: Eleven Sound
Mixer: Jeff Payne
Mix Producer: Kristin Felt
Assistant Mixer: Ben Freer
Photographer: Ryan McGinley

Leave a Reply

Your email address will not be published. Required fields are marked *