Levi Roots Commercial: Reggae Reggae Sauce

Levi Roots Commercial: Reggae Reggae Sauce

Levi Roots and London’s advertising agency JWT have made this fun musical commercial entitled “Reggae Reggae Sauce”.

The video promotes Reggae Reggae Sauce and therefore came up with this fun reggae tune. The cartoon commercial takes place at the yard where the guy grills and sings. Along with the sausages, actually. The video became pretty popular on YouTube.

Watch the ad and tell us if you also liked it.


Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Art Directors: Christiano Neves, Bruno Xavier
Copywriters: Bruno Xavier, Christiano Neves
TV Producer: Denise Connell
Planners: Claire Jackson, Harvey Cossell
Account Director: Dan Duffett
Account Manager: Patrick Netherton
Media agency: Zenith Optimedia
Media planner: Siadat Elbadri
Director: Merlin Crossingham
Production Company: Aardman Animations
Sound: Grand Central

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