Lego and its creative partner Ogilvy from Costa Rica have launched a new print advertisement entitled “Big Bang”.
The print ad is a beautiful visual experience of an explosion. It is made of the Lego bricks. The visual effect of colors make it seem as the Big Bang simulation. And the idea of the first particles being the Lego bricks gives the ad an original concept.
Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Gerardo Valerio, Santiago Cardone, Juan Carlos Ramos
Copywriter: Nicolás Schumacher / Wooki
Illustrator: Gerardo Valerio
Published: April 2012