The LEGO brick is celebrating 50 years in Australia with a Festival of Play. On this once in a lifetime occasion Lego together with Australia’s agency Host presents beautiful video.
The nine-month campaign and this short movie tells the story of how LEGO came to Australia. Very artistically shot stop motion cartoon is made of LEGO bricks and shows how the LEGO brick arrived in the suitcase of John Peddie in 1962 and what challenges faced before it became No. 1 game. Commercial is narrated by Aussie acting legend Michael Caton.
Bob Mackintosh, Host, Digital ECD said: “The LEGO brand has become loved by staying true to the one thing it values most: play. So it made sense to celebrate that somehow, and a festival seemed like a fun way to do it.”
Watch this fun cartoon and share your ideas about it with us.
Creative Concept: Host and One Green Bean
Project Management: One Green Bean
Brand Identity: Host
PR: One Green Bean
Community Management: One Green Bean
Media: Universal McCann