League Against Cancer and advertising agency Y&R Peru have released this affective video campaign lately.
The campaign encourages to take care of yourself and wear sunscreen to prevent skin cancer. The video takes place at a beach. Everyone, including a lifeguard, suddenly becomes anxious, when a lady is about to go swimming. It seems that some kind of danger is lurking under the water. However, the danger might lurk somewhere else.
Watch this ad with an unexpected twist in the end.
Agency: Y&R Peru
Client: League Against Cancer
ECD: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Andre Toledo
Copywriter: Gino Bernabe
AD: Alejandro Bottas
Agency Producer: Fiorella Barrantes
General Manager: Eduardo Grisolle
Production: Chita Films
Director: Mikael Stornfelt
Camera Assistant: Luis Enrique
Assistant Director: Juan Diego Servat
Art Director: Brissa García Checa
Art Assistant: Wendy Gonzales
Line Producer: Cecilia Bracco
EP: Diane Varela
Field Production: PSV Producciones
Post Prod: Gino Amadori
Post Prod: Angelo Efuss