Le Slip Français and advertising agency BETC from Paris have released this amazing video ad, that you must check out.
The brand for underpants slaps the economic crisis in the face – while many other companies move their businesses to other countries to profit from cheap labor, Le Slip Français stays at home and makes five-star panties. See why they are the best in this brilliant ad. It is the cutest video we have seen in a while!
Watch the spot and have a good laugh.
Agency: BETC, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Aurélie Scalabre
Assistant Art Director: Cyril Doson
Copywriter: Patrice Dumas
Producers: Michel Teicher, Elodie Andurand
Music Producer: La-Bo
Production Company: Rita Films
Director: Julien Rambaldi
Media Strategy Planner: Clarisse Lacarrau