Land Rover in the Zoo (Land Rover Ad)

Land Rover Defender Commercial: Zoo.

With a small budget get the most exposure for Terranova Land Rover, the only Land Rover dealer in Belo Horizonte. Show as much as possible the vehicles’ adventurous spirit.

A defender, Land Rover’s main model, was put in a cage in the zoo, as if it were wild animal, between the giraffe’s and the zebra’s cages. Near the car, there was a description plate using the same design and copy used on the other signs in the zoo.

With $2,400 investment for this month-long stunt, the “animal” was visited by more than 80,000 people. The action generated spontaneous coverage in all three local newspapers, worth an estimated $10,000. The articles were published in the economy section of these papers, which reaches high income readers from the town, all of them potential buyers.

Land Rover in the Zoo

Land Rover in the Zoo

Released: April 2009
Advertiser: Land Rover
Agency: Filadelfia
Country: Brazil

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Renê Bionor
Copywriters: Hellen Mundim, Dan Zecchinelli
Creative Director: Dan Zecchinelli
Photography: Pedro Gravatá

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