RKCR/Y&R has created a new Land Rover campaign for its Discovery 4 model.
The TV advert features a couple constantly dropping off their dirty clothes marked with adventure at the local dry-cleaners. The owner appears increasingly confused about the filthy clothes until he sees the couple drive off in their Land Rover and the commercial ends with the line ‘Been anywhere interesting lately?’
The ad runs in the United Kingdom from 1 April. The video suggests the attitude of Discovery 4 drivers showing that they have a passion for adventurous life. The vehicle is completely suited to go to extraordinary places.
Check the video and tell us what you think.
Director Vince Squibb
Creative Director Brian Fraser
Creative Team: Martin Cassin and Martin Davey
Business Director: Nick Elliott
Media agency: Mindshare