Laika Studios: Caroline

Coraline is the first feature film from Portland, Oregon, newcomer Laika Studios. Directed by Henry Selick (The Nightmare Before Christmas) and written by pop-lit superstar Neil Gaiman (Hugos, Nebulas, Newbery), it is the first stop-motion animated feature filmed entirely in 3D.

Wieden+Kennedy’s challenge was: How can they get a broader audience to be excited about a movie that looks like a typical children’s film but is much more? How could they use the equities they had to market this film in a way that reflects its unique nature and gets people excited to see it?

Started: February, 2009
Advertiser: Laika Studios
Movie: Caroline
Agency: Wieden+Kennedy

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