Ladbrokes and advertising agency SapientNitro have made this super funny short entitled “Shampoo”.
The hilarious video starts as the traditional shampoo commercial and ends hysterically. Ladbrokes – the gambling company – collaborated with retired footballer Chris Kamara and legendary Italian commentator Tiziano Crudeli.
According to Malcolm Poynton, chief creative officer at SapientNitro: “In this campaign we wanted to parody the endless number of ads throughout televised football that use retired sportsmen and women to promote brands, all which take themselves way too seriously”.
Watch the video and have a good laugh.
Chief Creative Officer: Malcolm Poynton
Creative Director: Ben Callis & Justin Barnes
Art Director: Mickael Charbonnel
Copywriter: Zoe Hough
Account Director: George Porteous
Strategic Planning Director: Chris Baker
Agency Producer: Stephen Worley
Director/ Production Co: Rosey, Radical
Producer: Seth Wilson, Radical
Editor: Julian Tranquille, Cut & Run
Post Production: Framestore
Sound Design: Angell Sound
DoP: Tat Radcliffe
Media planning/buying: Tim Williams, Walker Media