Ladbrokes and advertising agency SapientNitro from London have released this amusing video commercial recently.
The betting and gaming company presents its master – the Oddsfather. He is the boss of the company, which promises excitement for bored customers. He has all the attributes you could think of: a pet to stroke on his lap (even though it is a hedgehog), a huge ring to kiss, tough guys and nice ladies surrounding him. The campaign promotes great odds, offered by the brand.
Watch the spot and have a good laugh.
Agency: SapientNitro, London
Chief creative officer: Malcolm Poynton
Creative directors: Ben Callis, Justin Barnes
Art director: Sally Skinner
Copywriter: Craig Mandell
Director: Geordie Stephens via Mustard
Producer: Doochy Moult