Lacoste and advertising agency BETC from Paris have released this amazing video spot recently, which has become a viral video.
Apparently, the commercial turns out to be the most beautiful video metaphor. It features a couple on a date, when a guy reaches out and is about to instigate the first kiss. The feelings are mixed, of course: from excitement to fear of rejection. Actually, the creatives compare the feeling to leaping off a skyscraper! Beautiful.
Watch the video and tell us if you loved it as much as we did.
Agency: BETC Paris