La Red Televisión and advertising agency Larraín from Chile have released this funny video ad lately.
The spot was made to boost Chileans mood. The creatives have made “butt face” (which means bad or depressive attitude) and depicted his day. The spot suggests, that everything would be much better if you changed your face. A little effort is needed to make a big change in attitude.
Watch the video and share your opinion about the issue.
Agency: Larraín, Chile
Creative Directors: Juan Ignacio Valdivia, Carlos Amenábar
Art Director: Gonzalo Torres
Copywriter: Juan Pablo Florit
Producer: Alejandro Moya / Demente
Directors: Juan Poclava, René Alvarez