La Primitiva Commercial: Beauty

La Primitiva Commercial: Beauty

La Primitiva and advertising agency Publicis have released this funny spot.

The commercial begins with the golden words of wisdom. It is said that true beauty hides on the inside not the outside. True. However, if you woke up every morning with the view to the ocean, you wouldn’t say that was ugly, now would you?

Watch the video and have a good laugh.


Agency: Publicis, Madrid, Spain
Executive Creative Directors: Bitan Franco, Sito Morillo, Oscar Martínez
Copywriter: Pablo Murube
Account Director: Carlos Thomson
Agency Producer: Gustavo Samaniego
Production Company: Blur Films
Director: Martín Jalfen
Client Contact: Eva Pavo, Federico Fernández

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