La Primitiva Campaign: True Happiness

La Primitiva Campaign: True Happiness

La Primitiva and advertising agency Publicis have released this funny campaign.

The commercials begin with the golden words of wisdom. It is said that true happiness is in the little things. Or that good health is the most important thing. And that’s true! But it is also true that big pool is better than the small one. Or a fast convertible is better than no convertible at all.

Watch the videos and have a good laugh.


Agency: Publicis, Madrid, Spain
Executive Creative Directors: Bitan Franco, Sito Morillo, Oscar Martínez
Copywriter: Pablo Murube
Account Director: Carlos Thomson
Agency Producer: Gustavo Samaniego
Production Company: Blur Films
Director: Martín Jalfen
Client Contact: Eva Pavo, Federico Fernández

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