La Croix Commercial: It’s Not Exactly What You Believe

La Croix Commercial: It’s Not Exactly What You Believe

La Croix and advertising agency BETC from Paris have released this hilarious video recently.

The commercial features a man, who seems to be praying. Church choir is singing in the background, as the camera follows his devoted face. The man falls on his knees, while his ascetic robe wrinkles on the floor. However, it is not what you believe it is.

Watch the video and have a good laugh.

 

Credits
Agency: BETC, Paris, France
Agency Management: Catherine Emprin, Baptiste Lerousseau
Strategic Planning: Alexandre Ben-Soussan
Executive Creative Director: Stéphane Xiberras
Creative Director: Damien Bellon
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Production House: RITA
Producer: Elodie Andurand
Directors: Blacktool
Production manager: Jean Davi
Post Production: Leila Geslan / Rita
Sound production: Labo/LGM

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