Kraft Macaroni & Cheese and advertising agency Crispin Porter + Bogusky have released a new funny campaign recently.
The spot takes us back to 1954. In the middle of a bicycle race, a man stops by and feeds an American athlete with Macaroni & Cheese. Apparently, this is what gives strength to the American team. The brand’s strategy is to promote its new flavors as if they have been there for decades. Pretty good and amusing job, indeed.
Watch the video and have a good laugh.
Agency: Crispin Porter + Bogusky
Client: Kraft Macaroni & Cheese