Kraft Macaroni & Cheese and advertising agency Crispin Porter + Bogusky have released a new funny campaign recently.
The spot takes us back to 1975. The video takes place in space. The astronauts are on a mission to measure the solar radiation. And for dinner, guess what they eat. Apparently, Macaroni & Cheese gives strength to the American astronauts. The brand’s strategy is to promote its new flavors as if they have been there for decades. Pretty good and amusing job, indeed.
Watch the video and have a good laugh.
Agency: Crispin Porter + Bogusky
Client: Kraft Macaroni & Cheese