Kotex and creative agency Marca Registrada from Peru have made this web video campaign to celebrate the femininity.
The video documents a marathon that was organized in Peru. It is said to be the first choreographed marathon in the world. The campaign is supposed to present the role of the women in the society. According to the campaign, the initiative shows women with more attitude, freedom and security in themselves and their actions. And dancing reflects it the best.
Watch the video and share your opinion with us. Do you think this really shows the emancipation of the women or is just another toll that sells?
Advertising Agency: Marca Registrada, Lima, Perú
Creative Director: Alexandra Aramburú
Art Director: Vladimir Chanca
Production: Claudia Kolich