Kopparberg Cider and creatives from London’s RCKR/Y&R advertising agency have launched this amazing video commercial.
The ad’s idea is to present Kopparberg as a brand that tries to be unique and exceptional. Therefore the video features people who are living their original life, have their own style and do things their way. The ad compares established way of thinking with an un-established. Stay at your car instead of a boring tidy hotel. Make your concert in the woods instead of the stage. Really beautiful and inspiring video.
Kopparberg Cider is a Swedish brand. It is one of the most popular ciders in Great Britain though. It was established in 1882.
Watch this ad and tell us if you enjoyed it.
Agency RCKR/Y&R London
Director Owen Harris
Executive Creative Director Toby Talbot
Art Director Adam Claridge
Copywriter Adam Ronan
Account Director Sophie Ford Masters
Account manager Ben Boyles