Koolfoam Mattress from India launched a stunning three print advertisements called “Lullaby”.
The animated ads features a baby, a grandma and a fatman. While they are asleep a bunch of tiny people around them are taking care of their sleep: they are singing and playing lullabies for the baby, dancing for the grandma and feeding the fatman. The commercials promise soft mattresses for sound sleep.
See the vivid beautiful prints below and tell us if you like them.
Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande