Kool-Aid Ad: Smile

Kool-Aid Ad: Smile

Kool-Aid and advertising agency Saatchi & Saatchi New York have released these hilarious video commercials lately.

The spots feature funny Kool-Aid Man and depict a glimpse of his everyday life. Since his first appearance in 1954, there were not much information about him. It appears, that he is a “normal” guy. The campaign has set up a goal to create a more vivid personality of the character.

Watch the video and have a good laugh.


Agency: Saatchi & Saatchi New York
CCO: Con Williamson
Client: Kool-Aid
Art Director: Alex Lea
Art Direction: Craig Duffney
CW: Justin Ebert
CW: Allon Tatarka
EP: Sheldon J. Levy
Music Producer: Ryan Fitch
Prod. Co.: Anonymous Content
EP: Eric Stern
Producer: Bettina Schneider
Director: Brian Billow
DOP: Eigil Byrld
Editorial: Cut & Run
Post Prod: MassMarket
Telecine: Nice Shoes
Audio Production: SOUND Lounge

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