Knorr Commercial: Salty

A fantastic animated commercial for Knorr, directed by David Hicks from Sons and Daughters and DDB Canada. An animated salt mill is the star of this latest work by DDB Canada to promote Knorr’s new Sidekicks, with 25 per cent less sodium.


Released: August 2009
Advertiser: Unilever
Brand name: Knorr
Agency: DDB Canada
Country: Canada


Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Agency Producer: Andrew Schulze

Director: David Hicks
Production Company: Sons and Daughters, Toronto
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden

Editor: Brian Williams, Panic and Bob, Toronto

Visual Effects: AXYZ, Toronto
Executive Producer: Wendy Linton
Producer: Irene Payne
Lead Animator/Shading/Lighting: Dennis Turner
Shading/Lighting: Mario Marengo
Tracking/Shading/Lighting: Jerry Corda-Stanley
Inferno Artists: Andres Kirejew, Terry Power

Music: “How am I Supposed to Live Without You”, Michael Bolton

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