Kmart and advertising agency DraftFCB from Chicago have released a viral hit this Christmas.
Already miss the holidays? Check out this spot, which depicts the most unusual show. Guys are swinging their Joes, playing the “Jingle Bells” tune. The video was viewed over 17,5 million times on YouTube! The spot promotes Joe Boxer, that can be purchased at Kmart. The brand haas also released a Kmart Holiday Joe Boxer app, which enables its users to create their own music.
Watch the spot and have a good laugh.
Agency: DraftFCB, Chicago
Chief creative officer: Todd Tilford
Executive creative director: Jon Flannery
Creative directors: Howie Ronay, Sean Burns
Director: Christian Weber