KLM Royal Dutch Airlines a worldwide company based in the Netherlands introduced their new and improved Europe Business Class.
To promote its Europe Business Class with the most important new asset “personal space” – an option where the passenger will always have an empty seat beside her on the plane KLM made “Personal Space Experiment” project to prove the human need for this personal space and seeks to show that people like to have your own space when it comes to privacy and comfort.
The video is created by DDB (RAPP) Amsterdam Advertising agency.
Aired: February 2011
Advertiser: KLM Royal Dutch Airlines
Product: KLM Europe Business Class
Agency: DDB (RAPP) Amsterdam
Country: The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker