Kleenex and advertising agency Studiocom from Atlanta have released series of cool videos recently.
The campaign documents experiments, done by the students at school. The brand approached schools and gave $5000 to come up with a creative experiments. The best of them were turned into a campaign. The teenagers had to compare Kleenex with other brand, by using tissues and estimating their strength. With the help of their teachers, kids pulled off very amusing experiments: see how many egg yolks or how much water a Kleenex tissue can hold. It is unbelievable!
Watch the videos and tell us what do you think about this exciting campaign.
Agency: Studiocom Atlanta
Creative Director: Todd Slutzky