Kindle Sabotages iPad Air

Kindle Sabotages iPad Air

Kindle has released a new spot, which compares its new product with Apple’s iPad.

The video presents Kindle Fire HDX 8.9. The creatives have decided once again to pick up on Apple – this time they have chosen to sabotage iPad Air. Apparently, Kindle depicts more pixels, is lighter and less expensive. It used to be Samsung and Nokia, fighting for their spotlight by making fun of Apple. Kindle has joined them. The YouTube statistics say it is a battle without honor: the number of likes and dislikes is almost equal!

Watch the video and share your opinion about it with us.


Client: Kindle

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