On the February 2010 Kia announced about marketing partnerships with Michelle Wie, an American professional golfer, and she becomes the official golf ambassador and spokesperson for Kia Motors.
“I am thrilled to partner with Kia and proud to represent the company,” said Wie ater that. And now we can see Wie’s first commercial with Kia and the Soul.
In this ad Michelle Wie show the hipness and street-smarts of the Soul. The spot begins at a stodgy country club, where men of various ages seem secure and safe in their private country club empire and row of silver upscale motor cars. But their world gets shaken wheno golfer Michelle Wie wheel into the country-club parking lot in her bright red Kia Soul…
The spot is airing networks including The Golf Channel, ABC Family, Bravo, Oxygen and VH1. Support includes Internet include YouTube and social media sites such as Wie’s Twitter page. Music is a remix of rap musician Kid Sister’s “Pro Nails.”
Advertising Agency: Agency: David & Goliath, Los Angeles
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: David Cuccinello, Napper Tandy
Art Director: Todd Parker
Copywriter: Mike Van Linda
Production Company: Anonymous
Director: Mark Romanek
Editorial Company: Spotwelders
Editor: Michael Heldman