Kia and director Adam Stevens have released a brand new commercial for Australian market.
The video ad defines what a woman is like today. It features a lady, who is speaking her mind out about femininity these days. She doesn’t have time to wait, she puts on weight, she loses weight – she rhymes while walking. However, it does not seem that marketing and feminism mix well. What do you think?
Watch the video and share your opinion.
Director: Adam Stevens
Creative Director: Scott Lambert
Copywriter: Yanni Pounartzis
Copywriter: Michael Linke
Art Director: Mike Lind
Art Director: Andrew Ostram
Producer: Mark Foster
Production company: Robbers Dog
Executive Producer: Mark Foster
Group Account Director: Simon Hornery
Account Director: Janine Allan
Planner: Kathy O’Connor
DoP: John Toon
Sound Design: Song Zu
Agency Producer: Tania Templeton
Editor: Michael Lonsdale
Music: Antony Partos – Sonar