Kia and advertising agency David&Goliath have released this brand new Super Bowl commercial.
Kia did it: offended both – men and women in this spot, aired during the most important event. The spot takes place at the motor show, where Kia presents its latest vehicle – 2014 Kia Forte. Since sex sells well, advertisers thought that robot chicks may sell even better: you can program them and they will always be in a good shape. One of the hotbots even beats the dung out of a guy, who dares to touch Kia.
Watch this sexist and hyper violent commercial and share your opinion.
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Directors: Gary DuToit, Eron Broughton
Assistant Creative Director / Copywriter: Greg Buri
Assistant Creative Director / Art Director: Basil Cowieson
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Senior Integrated Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Senior Account Executive: Kammie Dons
Director of Strategic Planning: David Measer
Strategic Planner: Armando Potter