KFC and Ogilvy Sydney have launched this amusing campaign recently.
The series of videos feature Joel and Benji Madden from the band “Good Charlotte”. The funny duo have served the KFC customers for a while. It seems that their presence have really disturbed people, whether they knew who The Madden Brothers were or not.
The goal is to inspire these musicians, who will later create a song about what it means to have a good time in Australia. So stay tuned!
Watch the videos and tell us what do you think about such an unusual campaign.
Agency: Ogilvy Sydney
Client: KFC Australia
CMO: Nikki Lawson
Group Marketing Managers: Sally Spriggs and Lesley Bridge
Record Label: EMI Music Australia
Head of Brand Partnerships: Andie Tickner
ECD: Brett Howlett
Creative Group Head: Michael Raso
Copywriter: Steve Ogilvie
Art Director: Chris McMullen
Business Director: Scott Chalcraft
Account Management: Stuart Eaton, Stephen Doyle and Claudia Kirkman
Branded Entertainment: Ensemble
Managing Director: Justin Ricketts
Events and Activation Director: Gemma Ni Maoltuile.
Media agency: MediaCom
Client Communications Planning Director: Adele Walsh
Strategic Group Director: James Larman
Implementation Planning Director: Helena Kolivas
Director of Innovation & Technology: Alexa Hohenburg
Public Relations: Edelman Australia
Account Management: Jo Osorio, Katy McMillan and Jess de Boer