Keystone Light Commercial: Man Bag

Keystone Light Commercial: Man Bag

Keystone Light and Miller Coors have teamed up with advertising agency Saatchi NY and launched this funny short video entitled „Man Bag“.

The video features Keith Stone, explaining something to men about a man bag. He says, “If your going to carry a man bag, make sure it’s more man than bag. Like a 100% to 0% man to bag ratio, and that’s it no bigger than the size of a wallet or a money clip…that it fits in your pocket like a wallet or a money clip. That it’s a wallet or a money clip”. Get it? Good!

Watch this witty video and tell us if you liked it.


Client: Keystone Light / MillerCoors
Spot Title: Man Bag
Air Date: June 2012
Agency: Saatchi NY
Chief Creative Officer: Conway Williamson
Creative Director: Justin Ebert, Alex Lea, Ian Falcon
Associate Creative Director: Ron Villacarillo
Senior Art Director: Jacqueline Mellow
Senior Copywriter Mike Maher
Art Director: Taylor Lucas Junior
Producer: Ian Kelly
Production Co.: Tool
Director: JJ Adler
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

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