Kerry Foods has launched a campaign for its cheese brand Low Low (high in taste with 1/3 less fat). The campaign introduces the brand character, a mouse, who traverses a sea of mouse traps to get to plate of this cheese. The whole idea behind this video is not very unique, but the quality of animation is pretty good.
About Kerry Foods
Kerry Group is a major quoted food company headquartered in the Republic of Ireland. It is quoted on the Dublin ISEQ and London stock exchanges. It evolved initially from a local dairy co-op in the Munster region of Ireland. However, after floating on the stock exchange in 1986, the group has grown substantially into the world’s leading food ingredients supplier and is also a leading consumer foods supplier in the UK and Irish markets.
Client: Phil Chapman
Art Director: Gary Anderson
Copy Writer: Tony Miller, Tony McTear
Planner: Josh Gledhill
Production Company: Outsider
Producer: John Madsen
Editor: Struan Clay
Visual Effects Supervisor: Jake Mengers
Audio post-production: WaveMedia