Ken’s Salad Dressing Commercial: Heist

Ken’s Salad Dressing Commercial: Heist

Ken’s Salad Dressing and creative agency McCarthy Mambo Bertino have launched a new campaign for its product.

The commercial below, as well as others from the campaign, features a cute white bunny. He is sitting in the middle of the road. The truck is driving by but is stopped by this bunch of cuteness. The driver gets off the truck, talks nicely to this little thing, that does not know how dangerous is the road. But actually the one who does not know is the driver. While he talks to the bunny an army of latter’s friends are going to steel Ken’s Salad Dressing from the truck.

The campaign also has videos about making the commercials. In the second video below you can see what was it like to work with these bunnies.

Watch the commercials and tell us whether you liked them.

 

Credits
Advertising Agency: McCarthy Mambo Bertino, Boston, MA, USA
President, Executive Creative Director: Fred Bertino
Founder, Executive Creative Director: Jamie Mambro
Executive Creative Director / Copywriter: Jerry Cronin
Art Director: Liz Albrecht
Executive Agency Producer: Sara Ventetuolo
Producers: Sara Ventetuolo, Jill Andresevic
Managing Director: Lance Smith
Production Company: Biscuit
Production Company Location: Santa Monica
Executive Producer: Colleen O’Donnell
Producer: Dave Bernstein
Director: Mike Maquire
DOP: Ulrick Boel Bentzen
Production Designer: Alexis Ross
Post Production Company: MassMarket
Head of Production: Blythe Dalton
VFX Producer: Katie Boote and Hillary Thomas
VFX Supervisor / Lead 3D Artist: Andy Jones
Lead Compositors: Jamie Scott, Hyunjeen Lee
3D Artists: Eric Lampi, Kitty Lin, Frank Naranjo, Zed Bennett, Alon Gibli, Sean Kealey, Chris Meek, Kevin Miller
Editorial Company: Final Cut
Editor: Matt Murphy
Producer LA: Salma Awan
Producer NY: Lauren Bleiweiss / V. Viet-An Nguyen
Music Supervisor: John Bissell / Mothlight Music
Composer for “Guard Rabbit” Jon Mullane, Creighton Doane
Composer for “Heist” Maddie Madsen
Telecine Company: MPC
Colorist: Mark Gethin

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