Kelogg’s and advertising agency Leo Burnett have launched a funny yet quirky commercial entitled “Snake”.
The video features a rescue team, who came to house to catch a dangerous snake, which is hiding in a cupboard. Unfortunately, the video ends not that good for a snake handler. He has got bitten due to Kelogg’s temptation.
One of the animators, Steve Townrow, revealed, how the scene was shot: “In order to match the live action we had to track action actor’s leg movement precisely with a CG modelled leg and wrap our snake around that”. Not that easy, is it?
Watch the video and tell us if you liked it.
Creative agency: Leo Burnett, London, UK
Creative Director: Justin Tindall
Art Directors / Copywriters: Ed Morris, Andy Drugan
Planners: Josh Bullmore, Tom Sussman
Media agency: Carat
Planner: Nick Harper
Production Company: MJZ
Director: Rocky Morton
Editor: Joe Guest at Final Cut
Audio post-production company: Soho Square Studios