On 13 October, Filles TV changed its name to June with the launch of a brand campaign aimed at boosting its new positioning with a funny, captivating, offbeat ad clip.
June aims to become the channel of choice for young women in their twenties.
The campaign hinges on demonstrating the channel’s compelling nature by showing that it can even make a boy want to be a girl – a literal interpretation of the channel’s new signature catch phrase: “June: a channel so good, you’ll wish you were a girl”
The commercial is showing on television and internet and also in movie theaters.
Advertising managers: Emmanuelle Guilbart, Jérôme Langlet, Valérie Chebassier, Agnès Busidan
Agency: ETC Euro RSCG
Agency managers: Raphaël De-Andreïs, Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative director: Stephane Xiberras
Artistic director: Francis De-Ligt
Copywriter/editor: Nathalie Dupont
TV producer: David Green
Music: Christophe Caurret
Production company: Partizan
Director: Stephen Cafiero
First broadcast: 13 October 2009