Jordan and advertising agency Weiden + Kennedy New York have released this brand new campaign.
The face of it is Carmelo Anthony. The Brooklyn born New Yorker playing for Knicks introduces his city. And his footwear. The athlete presents Jordan Melo M9 edition for 2013 Spring sneaker collection.
Carmelo talks about his signature shoes: “I want to protect my ankles while not restricting my cutting ability. After working closely with the Jordan Brand team during development stages, the JORDAN MELO M9 fits my game perfectly”.
Watch this nice video ad and share your impressions about it.
Agency: Weiden + Kennedy New York