Johnson & Johnson and advertising agency BBDO from Chile have released these cute prints recently.
The cartoon images depict a tear in a baby’s eye. The brand is known for creating a special formula, which does not irritate gentle eyes and are suitable for kids. Therefore forget crying at least during a bath time!
The title says: Kids cry, but it’s not the shampoo’s fault.
See the prints below and share your impressions about the campaign.
Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio