Johnson & Johnson Prints: Tears

Johnson & Johnson and advertising agency BBDO from Chile have released these cute prints recently.

The cartoon images depict a tear in a baby’s eye. The brand is known for creating a special formula, which does not irritate gentle eyes and are suitable for kids. Therefore forget crying at least during a bath time!

The title says: Kids cry, but it’s not the shampoo’s fault.

See the prints below and share your impressions about the campaign.





Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio

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