John Lewis Commercial: The Long Wait

John Lewis Commercial: The Long Wait

John Lewis brand together with Adam & Eve advertising agency made this adorable commercial.

It features a boy, waiting for Christmas. He is reluctant to eat, to play and simply be happy and enjoy his childish activities. His parents are concerned. Finally, as Christmas morning comes, the boy gets a bunch of presents. But he does not even notice that. He rushes to give a present to his parents.

“It was a pleasure to work on such a beautifully well crafted film,” VFX Supervisor Adam Crocker said.“From the beautifully understated photography through to the masterful execution of the film’s brilliantly simple story of a young boy waiting for Christmas Day”.

Watch this cute commercial and tell us if you liked it.


Director: Dougal Wilson
Advertising Agency: Adam & Eve
Agency Producer: Matt Craigie
Creative Director: Ben Priest, Ben Tollett and Emer Stamp
Creatives: Matt Gay & John Long
DOP: Lasse Frank
Production Company: Blink
Production Company Producer: Ben Link
Editor: Joe Guest
Post Production Co: MPC
Post Production Producer: Lauren McCready
VFX Supervisor: Adam Crocker
VFX Team: Stirling Archibald, Adam Leary
Telecine: Jean-Clement Soret

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