Jenny Craig and advertising agency LXRD have released a new campaign recently.
The videos feature actress Kirstie Alley, who has presented the brand for the first time eight years ago. Now she wants to come back and asks Jenny to help her loose weight again. In the second video we can see her after a few weeks already looking different, feeling better and trying out various outfits. We love Kirstie and her energy! Also check out the interview with Kirstie.
Watch the videos and have a good laugh.
Agency: LXRD, Denver, CO USA
Creative Director: Jamie Reedy
Chief Creative Officer: Kelly
Chief Strategy Officer: Eric Kiker
Associate Creative Director: Mandy Stevens
Integrated Producer: Jessi Dana
Production Company and City: Moxie Pictures, Los Angeles
Director: Adria Petty
Executive Producer (Production Co): Robert Hernandez
Line Producer: Laura Heflin
Director of Photography: Jonathan Sela
Post Production and City: Cosmo Street, Los Angeles
Editorial Company and City: Cosmo Street, Los Angeles
Editor: Tessa Davis
Music Company and City: Machine Head, Los Angeles