Two new commercials to promote Jameson’s Irish whiskey, one U.S. and one in the UK, the brand seeks to bring this historical context and back us to the 1780s, in hilarious tales that leave aside the seriousness and are a mix of real and fictitious.
The first commercial is being aired in the U.S. and called “Legend”, created by TBWA/Chiat/Day in New York, with production of Biscuit Filmworks and directed by Noam Murro. The video tells the story of John Jameson’s heroic efforts to save a barrel of his finest from the depths of the ocean.
The second commercial is the creation of M&C Saatchi and is running in theaters around the United Kingdom. The video also takes place in 1780 and is part of the new branding campaign called “Easygoing Irish”. The commercial shows two men, who, though they just went through a terrible tornado can still sit down at a bar and enjoy a glass of Jameson whiskey. The idea is to show that in 1780, times were hard, but Jameson was created to bring some relief to the people.
Jameson is a single-distillery Irish whiskey. The company was established in 1780 when John Jameson established the Bow Street Distillery in Dublin. Today the brand is owned by the French beverage conglomerate Pernod Ricard.