James Boag’s Pure Commercial: The Island

James Boag’s Pure Commercial: The Island

The new TV spot for super-premium beer called James Boag’s Pure has been launched. The tagline “From the only place it’s possible” was chosen because to make this beer they are using some ingredients that can be found only in Tasmania. There definitely is something mysterious about Tasmania and this image of the island is used in this spot. It shows a series of strange natural phenomena happening at night. Showing Tasmania’s unique and mysterious surroundings creates a distinctive image of the James Boag’s Pure beer.

Agency: Publicis Mojo, Sydney
Production Company: Revolver
Director: Noam Murro
Creative Director: Micah Walker
Copywriter: Justine Armour, Grant McAloon
Agency Producer: Sacha Loverich
Country: Australia
Other Credits: EP and Production Company Producer: Michael Ritchie
DOP: Simon Duggan
Editor: Stewart Reeves at Guillotine.
Post Production: Animal Logic
Visual Effects Supervisor: Colin Renshaw
Animal Logic Art Director: Toby Grime
Post Production Producer: Melanie Wickham
Sound Design: Soundtree UK, Nylon Studios
Music: “It Never Changes to Stop” The Books
Account Director: Simon Ludowyke
Planner: Nicole Milward
Account Manager: Tara Seymour
Agency Producer: Sacha Loverich

There is 1 comment for this article
  1. Moss at 2:47 PM

    This is one of the most stunningly beautiful and intreaguing commercials I’ve seen in a long time. Very well done

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