A fantastic new campaign from Jack & Jones launched to promote the new line of jackets. The brand has approached the Danish ad agency &Co. to help them with their image, what has resulted in a very viral advert.
“Become a Girl Toy” comes with a really cool video where a guy is telling a story how he has always been abused by women. Women chase him, use him and then simply leave. All very carnal. It’s hilarious how the video deals with the message, reversing the traditional roles and showing that women can also be cruel and unfeeling. Well, but if accidentally you would like to become “A Girl Toy”, at your local Jack & Jones store you can do it in no time 😉
Released: October, 2010
Client: Jack & Jones
Advertising agency: &Co.