Israel Ministry of Public Security and advertising agency Y&R from Tel Aviv have released these strong shocking prints.
The government is concerned about violence, which shakes the country. Therefore these effective images were launched, that depict the last words of the victims. They raise our awareness, pointing out constructive ways to deal with the problems.
See the images and tell us what do you think about the campaign.
Agency: Y&R, Tel Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel
Retoucher: Boaz Rosemberg
Photographer: Menachem Reiss
Assistant Photographers: Yulia Markman, Doron Oved