Israel Cancer Association Ambient: Sun kills

Israel Cancer Association: Sun exposure kills

An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer.

The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ingnore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.

Israel Cancer Association: Sun exposure kills

Israel Cancer Association: Sun exposure kills

Released: September 2009
Advertiser: Israel Cancer Association
Brand name: Skin Cancer
Agency: GITAM/BBDO
Country: Israel

Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks

There is 1 comment for this article
  1. Dominic Gonzales at 8:47 PM

    you can reduce the risk of skin cancer buy using sunblocks if you are going to get prolonged exposure to the sun “.

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