iRobot Roomba® presents vacuum cleaning robot. It is part of a wider campaign.
The spot features ordinary folks, who suddenly starts robot dance inspired by their iRobot vacuum cleaner. The Roomba song pins additional fun to the video.
The whole musical act should show “the unique bond that is created between people and robots”, according to the iRobot representatives.
You should see this iRobot ad. It’s fun, it’s fresh, it’s iRoomba.
Product: Roomba vacuum
Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Group Creative Director, Copywriter: Brian Tierney
Associate Creative Director, Art Director: Jesse Blatz
Executive Director of Integrated Production: Liza Near
Producer: Zeke Bowman
Production Company: Smuggler
Director: Jamie Rafn
Executive Producer: Allison Kunzman
Producer: Ray Leakey
Director of Photography: Ray Coates
Editing Company: Rock Paper Scissors
Visual Effects: Brickyard VFX
Music: Scott Monaghan (Mr. Pitiful); Robot Repair
Audio Post: Soundtrack