Intouch has created a special channel CarVsPiano, which depicts a very unusual campaign.
The insurance company’s concern about Russian drivers habit not to have an insurance turned into an integrated campaign. Creatives took the Russian expression, that piano will fall on someone else, and turned it into reality. They hung a 359 kg grand piano above a car. People on the web participated by voting on an unpredictable but real accident. After seven days the piano fell. Really painful to watch for those who love their piano or car.
Watch the video and share your impressions about it with us.