Intel and Toshiba together with the advertising agency Pereira & O’Dell have released a first episode from the latest campaign “The Power Inside”.
The spot starts with a couple enjoying a private time outside, when an alien spaceship crashes nearby and weird creatures invade guy’s body. Then the film introduces us to Neil – a young and shy man, who is attracted by a special girl. The episode features Harvey Keitel and Craig Roberts. It is said to be the “Hollywood’s first social film where the audience helps save or destroy the world.“
Watch the spot and tell us what do you think about it.
Agency: Pereira & O’Dell