Integrity Commercials: Skills Challenge

Integrity Commercials: Skills Challenge

Usually, when promoting tools, the commercials give only facts and numbers because that’s what interest the potential buyers. But these new commercials from Integrity went a step further. In the videos they don’t give any specific characteristics about the tools, they just show how guys in constructions are having fun. And it’s really enough to imagine that those tools are accurate, easy and fun to use.

Credits:
Advertising Agency: Martin Williams, USA
Executive Creative Director: Tom Moudry
Group Creative Directors: Randy Tatum, Steve Casey
Interactive Creative Directors: Luke Oeth, Shane Mechelke
Account Supervisor: Allison Bucknam
Executive Producer: Stan Prinsen
Art Director: Toby Balai
Writer: Adam Ridgeway
Producer: Anne Murphy
Production Company: Volt
Sound Design: BWN
Technical Lead: Tyler Knight
Developer/Designer: Anton Friant

Leave a Reply

Your email address will not be published. Required fields are marked *