Instituto Oikos and FoodWeWant.org have collaborated with advertising agency Latte Creative from Rome and launched this video entitled “This is the story of your food”.
It is long awaited beautiful cartoon video. It tells the story of apples, that are being grown in one part of the world and transported to another. Imagine, that the apple you eat, took a long journey. Have you ever wondered why does it look so good? Because of the chemicals, of course. But they are not so good for your health, though. The video promotes local food.
See the web ad and tell us what you think about it.
Advertising Agency: Latte Creative, Rome, Italy
Creative Director / Art Director / Copywriter: Eugenio Orsi
Illustrator: Camilla Falsini
Film director: Erik Parys
Soundtrack: Vera Cavallin